Chi Omega Beta Theta

Chi Omega is the largest women’s fraternal organization and a member of the National Panhellenic Conference. The Beta Theta chapter located on University of South Alabama’s campus needed two designs to revamp their social media presence with duality for merchandise and apparel.

VARIATIONS

Taking symbols from the Chi Omega organization and utilizing them in the design was essential. Cardinal and Straw were the two primary colors used to accomplish that goal along with the illustration of a white carnation. The illustration was drawn as a sketch in procreate and transferred to adobe illustrator. Versatility was essential, so the main element of the design was changed in various ways to fit different physical products as well as digital. The project was a rush and needed an immediate turn around, and it was completed in one week after two revisions.

Deliverables

apparel, social media, pins, & stickers

Softwares

Adobe Illustrator & Procreate

MOCKUPS

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